Personal project

Canis
Vulgaris

For my 31st birthday party, I wanted to brew a beer so different that it would surprise my guests. Canis vulgaris is the scientific name of the common dog, and “vulgar” means ordinary but can also mean rude or coarse, so I thought a foul-mouthed dog would perfectly represent this beer’s name.

This beer also represents the essence of DIY – since I could do with it whatever I wanted to – so not only the label had three variations, the liquid itself was tinted in five colors, which were yellow (natural), green, blue, purple and pink. The bottles were capped with three different cap colors too.

Service

Graphic Design
Brewing

Role

Art direction
Illustration